Signature Winter Festival in Whistler generates $9.0 MILLION in Gay Tourism
Vancouver, BC – June 11, 2013 – The twenty-first annual GayWhistler WinterPRIDE – Gay & Lesbian Ski/Snowboard week took place on February 3-10, 2013 and attracted visitors from around the world. Approximately three thousand gay and lesbian vacationers from 28 nations descended on the region with their friends over the eight day, sixty five events at the award winning ski resort of Whistler, BC, Canada.
This year the Resort Municipality of Whistler commissioned an economic impact study to better understand the overall value of the festival.? The report found spending made by participants, spectators and event organizers generated $9.0 million in economic activity for the Province of British Columbia.
Total Industry Output representing direct and indirect expenditures generated by the event.
– Total to Province of British Columbia: $9.0 million
– Total to Whistler: $4.8 million
Spending associated with the event supported $3.1 million in wages and salaries in the Province through the support of 69 jobs, of which 52 jobs were supported in Whistler.
Considerable tax revenues were supported by the event totaling $2.1 million.
$772,000 for province of British Columbia
$332,000 for municipality of Whistler
The festival is Whistler’s primary LGBT activation to welcome the gay and lesbian traveler to experience the dynamic and welcoming nature of the province and attracts tourism spending in British Columbia that goes beyond the week-long event. In fact, according to survey research, 31% of participants plan to visit Vancouver/Whistler two or more times outside of the WinterPRIDE week, including 52% of the out-of-province participants.
Post-festival entertainment in Vancouver, encouraged participants and their friends to extend their stay pre/post Whistler vacation.? Strategic partnership with some of Vancouver’s LGBT community groups and special events help to entice guests to stay a bit longer in the Province.
The event, which takes place annually on the first week of February, has taken one of Whistler’s historically slower winter weeks and made it one of the busiest in the calendar year.? Next year, the festival will move a week sooner to the last week of January to ease some of the added pressure the new BC Family Day holiday as well as the Chinese New Years celebrations has on the resort. The twenty second-annual WinterPRIDE festival will take place on new dates of January 26th to February 2nd, 2014. For more information, visit www.gaywhistler.com
Whistler’s WinterPRIDE celebrates 22nd Annual Festival
WinterPRIDE 2014 runs from January 26 – February 2nd, 2014, and continues to revolutionize the traditional gay lesbian ski week format with its unique blend of four winter festival elements: Sports, Culinary, Health and Wellness, and Entertainment.
In addition to the world-class skiing and snowboarding?being offered in Whistler, many of WinterPRIDE’s regular highlights will return for 2014, such as an array of dance parties, culinary events, canopy tours with SuperFly Zipline and dog sledding. WinterPRIDE 2014 also offers an expanded program of on-and-off mountain events, including special?events for lesbians and bears as well as the annual Mr. Gay Canada competition.
About Alpenglow Productions/GayWhistler
About the Resort Municipality of Whistler
The Resort Municipality of Whistler (RMOW) is Whistler’s local government led by an elected council and administered by an executive team and staff on behalf of 10,000 residents and two million annual visitors. The RMOW manages municipal planning and development, park and Village operations, sports facilities and recreation, public utilities and environmental services, bylaws and enforcement, fire rescue, fiscal planning and financial services, legislative services, human resources, communications and the administration of the Whistler2020 Comprehensive Sustainability Plan and Whistler’s Official Community Plan.
Whistler’s vision is to be the premier mountain resort community as it moves toward sustainability. Whistler was the proud Host Mountain Resort for the 2010 Olympic and Paralympic Winter Games.