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Anderson Cooper Is The Most Searched Media Personality Online

According to New York-based Zeta Interactive, Anderson Cooper is at the top of the list of most-searched media personalities online. other on the list are Stephen Colbert, Chris Matthews, Al Roker and Matt Lauer.

Media Bistro reports:

New York based-Zeta Interactive has once again compiled its annual Most Buzzed Report of the media personalities who generate the intense online traffic. Using keywords and phrases online and on social media sites, FishbowlNY has learned exclusively that Anderson Cooper is number one. Cooper, already an established prime time star at CNN, started a daytime syndicated talk show in September.

The additional workload may be a major reason why Cooper saw huge gains in this year?s Zeta report, up from ninth place in 2010.

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