Home / MUSIC / Sizzling new star Rita Ora teams up with VEVO UK as the new LIFT artist

Sizzling new star Rita Ora teams up with VEVO UK as the new LIFT artist

Singer Rita Ora is ready for blast off as she is nominated for VEVO UK?s next emerging artist LIFT promotion.

Check out ?Becoming Rita Ora?

ALSO CHECK OUT THESE 2 RITA ORA CLIPS STREAMING NOW AS PART OF THE VEVO UK LIFT CAMPAIGN

“RITA ORA – STRIPPED”

“RITA ORA – UNDER THE INFLUENCE”

Rita talks to VEVO about what inspires her and her musical influences.

Rita was signed by none other than JAY Z after just one phone call and recently he took her on a surprise visit to US radio station Z100, introducing his prot?g? to the American public. She is hotly tipped to be a big International star.

The sizzling new VEVO UK LIFT artist is also preparing to release her debut album and takes over the mantle from inaugural LIFT artist Labrinth.

Rita?s LIFT campaign will feature prominently on VEVO UK for 8 weeks, giving her an opportunity to reach its huge 12 million monthly audience and turn them into fans. Video footage will include stylized fashion shoot, a live event filmed in London, behind the scenes interviews and weekly video diary updates.

LIFT is a key part of VEVO?s original programming, amplifying the careers of up-and-coming artists and turning them into stars. A unique platform, it connects the best of new talent with music fans through a wealth of original content. Live performances, videos and interviews with the artist give millions of potential fans the opportunity to get to know Rita in depth.

Over the year, the VEVO UK LIFT program will feature six of the best up-and-coming British artists, produce a huge range of original programming and firmly establish the platform as the number one destination to watch great music from both well established and emerging talent.

Commenting, VEVO UK?s Director of Programming, Tom Connaughton said:

?Rita is a stunning talent and we are confident she will be a huge hit on the platform.?

?VEVO LIFT is all about promoting fresh, homegrown talent. We?re a new platform and it feels great to be working with emerging artists like Rita to reach millions of music fans together?

?The experience of other artists like Labrinth is that LIFT gives a huge boost at a very important stage of their career, they get an eight week window to showcase their talent to VEVO?s twelve million monthly UK viewers, receiving as many as 50 million impressions.?

Rita Ora said:

?I?m really excited to be chosen as a VEVO LIFT artist. It?s a great opportunity to reach millions more music fans with my sound and let them see the real Rita.?

?I hope LIFT will give fans a chance to connect with me and my passion for music ? I?ll see you on VEVO soon!?

WWW.RITAORA.COM