BRIDGIT MENDLER TO RELEASE DEBUT ALBUM
HELLO MY NAME IS… TO BE RELEASED ON OCTOBER 22
BRIDGIT NAMED VEVO LIFT ARTIST AS
“READY OR NOT” VIDEO HITS 8 MILLION ONLINE VIEWS
Hollywood Records artist Bridgit Mendler, star of Disney Channel’s “Good Luck Charlie,” will release her debut album Hello My Name Is… on October 22, 2012 (pre-order). The video for her first single, “Ready Or Not,” has surpassed 8 million views online, and VEVO, the world’s leading all-premium music video and entertainment platform, has launched new and exclusive interviews as part of their VEVO LIFT platform.
VEVO supports emerging artists through the LIFT campaign, and past participants include Jessie J, Tinie Tempah and One Direction. Bridgit’s VEVO LIFT programming, which is active now, will continue through November 7. Fans will have the opportunity to get to know Bridgit Mendler through exclusive interviews, behind-the-scenes footage, video premieres and intimate live concerts, all exclusive to the VEVO platform. LIFT gives fans the power to break artists like Bridgit through social media interaction, including a new Facebook application and a series of fan challenges. Through the app, fans can be part of Bridgit’s team and directly help them spread the word on their music through their social networks. Access Bridgit Mendler on VEVO at http://vevo.com/lift. Upcoming exclusive clips include episodes on Bridgit’s musical influences, her love of cooking, the making of her album, multiple webisodes and much more.
Billboard has been raving about Bridgit, naming her one of 10 to watch for this fall alongside Ellie Goulding, P!nk and Ke$ha. In addition she’s one of their “21 Under 21” this year along with Nick Jonas, Cher Lloyd, Selena Gomez, Justin Bieber, One Direction and Demi Lovato. http://bit.ly/PW9Jn7
>Her first single, “Ready Or Not,” is an infectious up-tempo pop track with a strong undercurrent of soul. Produced by Emanuel “Eman” Kiriakou and Evan “Kidd” Bogart, and co-written by Bridgit, the single tells a tale of discovering someone special on one special night, but it also sums up Bridgit’s approach to life. “I wanted to write something that was empowering for girls,” she says of the track. “I consider myself to have been that girl sitting on the curb waiting for the world to notice.” The video for “Ready Or Not” was directed by Philip Andelman (Beyonce, John Mayer, Jay-Z, Taylor Swift) and filmed at multiple locations in Los Angeles.
