RICKY REBEL REDEFINES MASCULINITY IN HIS THIRD
FULL-LENGTH ALBUM, “THE NEW ALPHA”
Releases “Time,” the second single and music video from the album
Glam rocker Ricky Rebel redefines what it means to be a man while exploring the themes of Power, Sex, Vanity, and Love in The New Alpha, his third studio album. Self produced, the album is a sharp departure from his last LP, The Blue Album, that he admits writing during a low period in his life. Where Blue was a dark moon, The New Alpha is a bright sun, with a more powerful tribalistic sound that is meant to reflect both Rebel’s optimistic state of mind as well as the emboldened state of the USA. “The era of Political correctness is over,” proclaims Ricky Rebel. “Some people today need to toughen up and stop playing the victim.” He urges fans to balance their feminine and masculine sides and remain sensitive to the views of others while also remaining firm in their own. Ricky Rebel’s The New Alpha will be available on iTunes and all major online retailers October 31, along with its second single release, “Time”.
“My views are not defined by party lines,” continues Rebel from his Los Angeles home. “I am a centrist who goes left and right depending on the issues. I am in the middle. A difficult place to be. It’s the same with my identity. I am proud to be a man who happens to love makeup and women’s clothing. What is women’s clothing anyway? What is gender? I am both masculine and feminine.”
Along with the album, Ricky Rebel is releasing the rock ballad, “Time,” and its music video. In the song, he sings how time is a precious commodity that shouldn’t be wasted on arguing and fighting with each other. “It was important for me to include ‘Time’ on the new album because being a true Alpha means having the strength to express feelings of fear, regret, and sadness,” he continues.
He also reveals the song was inspired by a horrific car accident he was in as a child. “I nearly lost my mother in the accident. It’s my first memory. I learned the lesson early on that what you love can be taken away from you in an instant.”
Ricky Rebel burst on the music scene in 1997 as the lead vocalist of the boy-band No Authority. Signed by Michael Jackson to Michael’s MJJ Music label at Sony, he toured with 98 Degrees, Destiny’s Child, Aaron Carter, and Ashlee and Jessica Simpson. In 2000, the band moved to Madonna’s Maverick label where they toured with Britney Spears and released their Billboard Top 40 chart hit, “Can I Get Your Number.” Another No Authority song, “I’m Telling You This,” appears on the Rugrats in Paris soundtrack.
In 2004, No Authority broke up and Ricky became the lead vocalist of the band, Harlow. He also did voice-over work for films Apollo 13, Anywhere But Here, and Anastasia, and appeared on television in episodes of American Dreams, Boston Public, and Audrina.
He went solo as Ricky Rebel in 2012. Since then, he has released two albums, Manipulator, featuring the singles “Geisha Dance,” “Get It On” and “You Need a Woman” and The Blue Album, featuring “Star” and “Boys and Sometimes Girls,” a song that climbed to #28 on the Billboard Club Chart.
This summer, Ricky Rebel released “If You Were My Baby,” the first track from The New Alpha. Its message of self-assurance and self-love broke into the top ten on the Billboard Breakouts for Dance Club Songs. Additional songs on the album include “Magic Carpet,” “Mean People” and the title track.
“The world needs Ricky Rebel,” reflects Rebel. “The world needs hundreds of us.”
“I want listeners to know that I am not a social justice warrior and yet I care tremendously for human rights. I am not a feminist. I care for men and women equally. Skin color doesn’t matter to me. I care about what’s in the heart. I do not care about cultural appropriation. I believe fear is poison. If you feel the same way, you might very well be one of The New Alphas.”