Director Andrew Vallentine describe the video:
Often touted as Adele’s “gay anthem”, Set Fire to the Rain is the latest single off her smash-hit album, 21. The music video portrays a man struggling with his sexuality, while the girl in love with him fights to hold on as everything she thought she knew comes crashing down before her. The song speaks of a foolish love that’s so hard to let go. This theme is not uncommon, most of us have been subjected to this type of unrequited love in some way, shape, or form. Whether gay or straight, single or taken, if you have not experienced this kind of pain, consider yourself one of the lucky ones.
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