Nick Pisa from Daily Mail reports:
This is the latest gay themed advert from furniture giants IKEA which has appeared on billboards across traditionally Catholic Italy – with surprisingly no outrage.
Swedish based IKEA is no stranger to gay adverts and has run several campaigns in the past – some of which have had to be pulled after complaints from the public.
The advert shows two men holding hands with the slogan reading: ’We are open to all families.’ It adds:’With us you will feel at home. What we want to do is make life easier for everyone, every family, every couple, whoever they are.’
It has been used extensively to promote the opening of the latest IKEA store in Italy at Catania, on the island of Sicily, known for its deeply religious Catholic traditions.
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