GLAAD announces 2011 Amplifier Award Honorees; Google, American Airlines among advertisers to be honored on Oct. 4 in NYC
Google, American Airlines, Allstate and Wells Fargo will be among the companies honored at the 2011 GLAAD Amplifier Awards, the organization announced today.
Google’s TV commercial for Chrome, “The Web is What You Make It: It Gets Better Project,” earned the company a GLAAD nod this year, while American Airlines’ “Beach Towel” campaign garnered the airline its second GLAAD Award for LGBT-inclusive advertising.
Special honors will be given to Bob Witeck & Wesley Combs of Witeck-Combs Communications in recognition of their work to advocate for LGBT inclusion in advertising, and Allstate will receive the Corporate Responsibility Award for its long-standing and public commitment to the LGBT community.
(To buy your tickets to the 2011 GLAAD Amplifier Awards, click here.)
“The advertising industry is still behind news and entertainment media in terms of including images that reflect the diversity of LGBT people,” said Acting GLAAD President Mike Thompson. “By highlighting the great work of all of our award recipients with an Amplifier Award, we hope their corporate peers will begin including our community in ads which accurately reflect the fabric of American culture today.”
Other award recipients include HIV/AIDS organization Gay Men’s Health Crisis (GMHC), whose “I love my boo” campaign ran in mainstream settings across New York City; healthcare provider Kaiser Permanente, whose “Stick around. Things get interesting.” print campaign featured a family with same-sex parents and ran in mainstream publications like Family Circle; and the Hispanic Federation’s joint Spanish-language ad with The NY AIDS Institute.
(For a complete list of award recipients, click here.)
Outstanding TV Campaign – Mainstream Market
“The Web is What You Make of It: It Gets Better Project” (Google Chrome)
Outstanding TV Campaign – LGBT Market
“Cocktail Cabaret” (Absolut Vodka/RuPaul’s Drag Race)
Outstanding TV Campaign – LGBT Market
“The Experts” (Expedia/TripOut)
