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Tourism Authority Ignored Sydney’s Lucrative Gay And Lesbian Mardi Gras

Sunshine Coast Daily reports:

The Sunshine Coast’s tourism authority is missing a golden opportunity by not targeting Sydney’s lucrative Gay and Lesbian Mardi Gras recovery market, it is claimed.

Sunshine Coast Destination has been criticised for doing nothing to attract the thousands of Mardi Gras revellers who want to unwind following the annual two-week event, which concludes tomorrow.

Critics of SCD’s snubbing of this niche market say a great chance to give the tourism industry a boost is being missed.

University of the Sunshine Coast advertising lecturer Kelly Choong said yesterday that the SCD and tourism operators should be doing more to get into this market.

Read the full article via SUNSHINE COAST DAILY