The city of Rio De Janeiro in Brazil want to be the The world’s favorite gay destination.
The Guardian UK reports:
In February the mayor announced the creation of a special diversity secretariat headed by Carlos Tufvesson, a gay, multilingual fashion designer.
Rio, says Tufvesson, is not only “the sexiest destination on Earth” but also a place where tolerance is natural. Just as the city staged important protests against the military dictatorship during the 1960s, Rio is again blazing a trail for civil rights, he believes.
The initiatives are also a potential moneyspinner. Last year, 25% of Rio’s tourists, or around 880,000 people, were gay. The city’s tourist board hopes to drive that number even higher and has published glossy, rainbow-coloured brochures packed with pictures of muscle-bound men and slogans urging tourists to “live the Rio sensation”.
“Personally I think that anyone who wants to make money could open any kind of gay establishment in Rio because it is a dead cert return,” says Tufvesson. “There is a big demand for this market still. Rio is now part of the gay calendar.”
Read the full article via THE GUARDIAN UK