The National Railroad Passenger Corporation, Amtrak has unveiled new ads featuring gay families traveling together.
Metro Weekly reports:
As part of an effort to market its standard discounted family travel program, for the first time, the national passenger rail company included gay families in its materials. In an online ad sent by Instinct magazine to its email subscribers, a photo of same-sex parents with their child is featured.
Two version of the ad, one with a picture of a male couple and another with a female couple, were distributed. Both versions include the headline: Priceless Family Moments Are Now Affordable. The ad goes on to promote Amtrak’s 50% off campaign for children age 2 to 15 who are traveling with an adult, and directs readers to its gay travel website www.AmtrakRideWithPride.com.
At Amtrak, diversity is not just a corporate buzzword, it’s a priority. It’s vital and it’s a commitment we make to our customers, our suppliers, our employees, and the communities we serve. We understand that valuing diversity is not only a good thing to do, but a business necessity beyond compliance that plays a vital role in customer service delivery and ultimately the success of our operations. Simply put, our business diversity philosophy means commitment to ensuring our company embraces a culture of respect and appreciation for differences and similarities of all people.
There are many components that may define business diversity, but we believe there is ultimately one main goal: To promote a fair, positive, equitable and inclusive environment, free from discrimination and harassment, with individual commitment to ensure that our customers, our suppliers and our workforce reflect the diverse fabric of America.