QUEER ME UP Optimum Gay Culture 
“COACH PUPS” CAMPAIGN UNVEILED
LAUNCHES WITH LADY GAGA’S
FURRY FRIEND MISS ASIA KINNEY
The campaign celebrates the dogs in our lives and captures the pups’ unique personalities as they “model” Coach’s Fall 2015 star bags. Additional PUPS staring in the campaign will be revealed shortly.
Miss Asia Kinney, Lady Gaga’s now famous French Bulldog has amassed a substantial social media following in only a few short weeks. The Coach bags she elegantly models in the campaign are the Edie and the Rucksack.
Lady Gaga commented: “I am so proud of Miss Asia! She’s a natural in front of the camera, and we’re both so excited that the iconic Steven Meisel shot her for Coach’s pup campaign! I really love getting to watch my best friend be a star.”
This new initiative will also introduce the social campaign #coachpups, including a range of online activities for fellow dog fanciers, opportunities for Instameets, special talks and other events hosted by the great and the good of the canine world. This will also mark the debut of the Coach Snapchat account.
About Coach
Coach, established in New York City in 1941, is a leading design house of modern luxury accessories and lifestyle collections with a rich heritage of pairing exceptional leathers and materials with innovative design. Coach is sold worldwide through Coach stores, select department stores and specialty stores, and through Coach’s website at www.coach.com. Coach’s common stock is traded on the New York Stock Exchange under the symbol COH and Coach’s Hong Kong Depositary Receipts are traded on The Stock Exchange of Hong Kong Limited under the symbol 6388.
