ONDT has the story:
Dutch retail chain Hema has started a campaign for its newest ‘mega push-up bra’. And in a somewhat unusual move, the chain has signed male top model Andrej Pejic (20) for the job.
Hema’s statement reads, ‘It’s not just women who will gain two cup sizes with this push-up bra – even a man can get some cleavage using this support system.’
It’s not the first time that Pejic is being used in a female-oriented campaign. He stands out because of his androgynous looks and has been modeling men’s as well as women’s fashion. He has, for instance, already done runway shows for Jean Paul Gaultier (in a wedding dress) and Marc Jacobs. Certainly not the least significant of names in the fashion industry.
Read the full article via ONTD